Affect is how we feel. In psychology, affect is a term used to describe emotions, moods, and feelings. Affect is how we experience the world around us and how our emotions shape our behavior. When we experience an emotion, such as happiness or sadness, our body responds - we might smile or frown, our heart rate might go up, or we might start to feel more energetic. This is affect. Affect is how we experience the world, how we react to it, and how our emotions can shape the decisions we make.