ELI5: Explain Like I'm 5

AggregateIQ

Okay kiddo, do you know what a group of things put together is called? It's called an aggregate. And sometimes, we want to study or understand a big group of things at once. That's what a company called AggregateIQ does.

They use computers to collect and analyze lots and lots of information about people, usually from the internet. Then they use that information to help their clients make decisions about how to do things like advertising or political campaigns.

However, there have been some concerns about how they collect this information and what they do with it. Some people have accused them of breaking privacy laws or manipulating elections. So, it's a complicated and controversial topic, but basically AggregateIQ is a company that uses computers to analyze big sets of data for different purposes.