Cannabis is a plant that some grown-ups can legally buy and use for fun or medical purposes in Denver, a city in the state of Colorado. However, cannabis advertising – which is when companies try to sell the cannabis plant and its products to people – is very strictly regulated in Denver.
Think of it like this: when you go to the store with your parents, you might notice that certain foods are put on the top shelves where you can't reach them, and that's because they're not meant for kids to eat. In the same way, cannabis advertising is not meant for kids to see or be influenced by.
So, in order to make sure that kids aren't seeing ads for cannabis, Denver has some rules in place. First of all, the ads cannot be shown on TV, radio, or in newspapers or magazines that are meant for kids. They also cannot be on billboards or signs that are within 1,000 feet of a school, park, or library where a lot of kids go.
On top of that, the ads have to have a warning on them that says that you have to be 21 or older to buy and use cannabis, and that it can be harmful if you use too much. The ads also cannot show people actually using cannabis or make it look like it's super cool or fun to use.
So, even though cannabis is legal in Denver, the adults who sell it cannot just advertise it however they want – they have to follow very strict rules to make sure that kids are not influenced by the ads and potentially put into danger.