ELI5: Explain Like I'm 5

Color retention agent

A color retention agent is like a special ingredient that helps keep the bright colors in our food and drinks from fading away too quickly. It's kind of like how your parents might buy special detergent that keeps your colorful clothes looking bright even after being washed many times.

The color retention agent works by keeping the chemical reactions in the food and drinks from breaking down the bright colors. It's like a really good protector for the colors!

Some color retention agents are made from natural things like berries and beets, while others are made in a lab. But no matter where they come from, they all do the same important job of keeping our favorite foods and drinks colorful and fun to look at.