Flypaper theory (strategy)

Imagine you have a piece of sticky flypaper, like the one you usually put in your kitchen to catch flies. If you put it on the ground, it will attract any flies that fly by. They get stuck to the paper and can't fly away anymore. This is what the flypaper theory is all about.

Now, let's apply this idea in business. When a business wants to attract customers, they can use the flypaper theory as a marketing strategy. They create something that attracts potential customers, like a great deal or a unique product. This "flypaper" sticks to these customers and keeps them from going to a competitor's store.

Just like flies can't escape the sticky flypaper, customers can't resist the business's attraction. They keep coming back for more because they like what they see or what they're getting from the business. By creating a strong bond with its customers, the business can grow, succeed and even expand its reach.

So, in essence, the flypaper theory is all about creating a sticky attraction that keeps your customers coming back, just like flies get stuck on flypaper.