Framing in social science is like using a special picture frame to make a picture look better or to tell a story in a certain way. When people talk about things like news, politics, or social issues, they often use words, images or stories that highlight certain aspects of the topic and hide others - this is called "framing". By using certain words or pictures, people are trying to get others to see the topic in a certain way. It's kind of like when you show your parents a drawing you made and you hold it up against a certain wall or background to make it look better. In the same way, people use framing to make their point of view more convincing or to persuade others to agree with them. So, framing is a way of shaping how people see and think about things by using clever words or images.