ELI5: Explain Like I'm 5

International marketing

Hey kiddo! Do you know how your favorite toy or candy is made in another country? That's where international marketing comes in.

International marketing is when a company wants to sell their products or services to people in different countries. They have to do a lot of research on the people, culture, language, and laws of that country to make sure their marketing strategies will work.

For example, if a company wants to sell their toy to kids in Japan, they need to make sure the packaging and advertisements are in Japanese so the kids can understand it. They also need to make the toy appealing to Japanese kids by using popular characters or colors that they like.

It's not just about the product, but also how it's sold. Marketing strategies for the United States might not work the same way in Japan or China. Companies might have to change their advertising campaigns, pricing, or distribution channels to fit the local market.

It's like when you go to a new place and have to learn new things like manners or how to speak their language. Companies have to do the same thing when they want to sell their products in a different country.

That's international marketing in a nutshell. Do you understand it now?