Nation branding is when a country puts effort into making itself look good and attractive to other countries. Countries often try to brand themselves in different ways in order to get more tourist and business people to come and visit. This can include putting up signs and advertisements, using special logos and symbols, and even hosting special events. A country may also try to emphasize particular aspects about itself, like its culture, history, or environment, to make it stand out from other countries. In other words, nation branding is like trying to make a country look more attractive and desirable to everyone else.