Lead scoring

Lead scoring is a way for companies to figure out which people might be interested in their products or services. It's like trying to find the right puzzle piece that fits into the company's puzzle.

First, the company looks at how people engage with them. For example, if someone clicks on a link or fills out a form on the company's website, that person might be more interested in what the company has to offer. The more actions a person takes, the more likely they are to be a good fit.

Next, the company gives different actions a number value to show how important they are. For example, clicking on a link might be worth 1 point, while filling out a form might be worth 5 points. The more important actions get more points.

Finally, the company adds up all the points to come up with a score for each person. The people with the highest scores are the best fit for the company's products or services, and are likely to be the most interested in buying them. The company can then focus on those people to try and make sales.

Think of it like a game where you get points for doing different things, and the person with the most points wins. In this case, the company is trying to "win" by finding the people who are most likely to buy from them.