Marketing automation is like having a helper who can do a lot of work for you so you can focus on other things.
Imagine you need to send a message to a lot of people. Instead of sending each message one by one, you can use marketing automation to send them for you.
This helper can also remember things like birthdays or what products someone likes, and then send special messages just for them.
It can help you keep track of who is interested in your product or service, and when they might be ready to learn more or make a purchase.
Think of it like having a robot assistant that helps you with your marketing tasks so you can focus on other important things.