A non-apology apology is a way of saying sorry without really meaning it. It's like pretending to say sorry but then not actually taking responsibility for what you did. For example, instead of saying "I'm sorry I broke your toy," you might say something like "I'm sorry you're angry," which doesn't actually apologize for the broken toy. It's a way of avoiding taking responsibility for your actions, and it can make the other person feel even more angry and hurt.