ELI5: Explain Like I'm 5

Normative social influence

Normative social influence is when we change our behavior in order to fit in with a group or society because we don't want to be rejected or criticized.

Imagine you are in a classroom and there is a new kid who likes to wear a purple hat to class. You may not think much of it, but when other kids start to laugh and make fun of the new kid because of their hat, you may start to feel like you should also join in on the teasing even if you don't actually want to. This is because you don't want to be left out or made fun of yourself, so you change your behavior to fit in with everyone else.

Another example is when we follow fashion trends. We may not necessarily like a certain clothing style, but we wear it because we want to fit in and be accepted by our friends and peers who are wearing it.

Overall, normative social influence is when we change our behavior to fit in with a group or society because we want to avoid rejection and criticism.
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