Porter's four corners model

Porter's four corners model is a way of understanding how customers and businesses interact with each other. It says that in order for a customer to buy something from a business, there must be a good fit between the customer's needs and the product or service the business offers. The four corners of the model are:

1. Customer Goals: This is what the customer wants to achieve with the product or service. Examples include saving money, improving quality, or improving convenience.

2. Business Strategy: This is how the business is going to make money from the customer. Examples include providing low prices, offering unique features, or creating easy-to-use solutions.

3. Customer Tactics: This is how the customer is going to achieve their goals. Examples include negotiating for a better deal, researching the product before buying, or using coupons.

4. Business Tactics: This is how the business will make money from the customer. Examples include marketing the product or service, providing discounts, or making it easy for customers to buy.

By understanding all four corners, businesses can better understand their customers and design products and services that meet their needs.