Rational ignorance is when you decide not to learn or inform yourself about something because it is not worth the effort. This usually means it would take too much effort to get the information, or it would not change the outcome of a situation. For example, if you are going to vote in an election, it might take a lot of effort to learn about every candidate. Since it won’t make a difference if you choose one candidate over another, you might decide it’s not worth the effort to learn more and just pick a person to vote for.