Retailtainment is when stores and shopping centers use fun and entertaining things to make shopping more enjoyable for you and your family. It's like going to a fun park, but instead of rides, you're shopping!
Retailtainment can be different things, like putting on shows or playing music to create a fun atmosphere for you to shop in. Some stores have play areas with toys and games to keep little ones entertained while parents can shop without worrying about their children being bored.
Sometimes stores even have events and workshops where you can learn new things like making cookies, arts and crafts, or even learning how to play a sport.
So, retailtainment is all about shopping, but making it fun and exciting for you!