ELI5: Explain Like I'm 5

Voice-based marketing automation

Voice-based marketing automation is like having a personal assistant who can talk to you and help you with your daily tasks. Do you remember Siri or Alexa? They are good examples of the voice assistants that we interact with. Brands use voice assistants to create a seamless customer experience by automating customer service and marketing tasks. It means that the brand can send out personalized messages through voice assistants to reach their customers at the right time, with the right information. For instance, a Pizza store may have voice-based marketing automation that lets you know when your pizza is on the way and you can track the delivery through voice commands. The fun part is that you don't have to type, you can just say things like "Hey, Siri or Alexa, order me a pizza." This way, you are notified about your order and delivery, and the brand saves time and money. It's like having your own personal marketer in your pocket, always ready to help you out.