ELI5: Explain Like I'm 5

Call-tracking software

Call-tracking software is a special tool that helps businesses to know which phone calls are coming from their ads or website. It's like having a special toy that tells you where your mommy and daddy got your toys from, like from the store or online.

Let's say a business puts an ad on the TV or online, and they put a special phone number in the ad that's different from the regular phone number. When people call that special number, the call-tracking software will record and track the call. The software can tell the business which ad the person saw before they called, what time they called, and how long they were on the phone.

It's kind of like tracking your school friends when they come over to play. You can know which friend came over at what time, how long they played with you, and what toys they liked playing with the most. The call-tracking software helps businesses understand which ads are working the best and can help them improve their ads to get more phone calls and customers.