Web analytics is like counting how many cookies you and your friends eat at a party.
For example, let's say your mom made a batch of cookies and gave them to you and your friends at your party. Your mom wants to know how many cookies were eaten and which ones were the most popular.
This is kind of what web analytics does, but instead of counting cookies, it counts how many people are visiting a website and what they do while they're there.
Just like how your mom wants to know which cookies were the most popular, website owners want to know which pages on their website are the most popular, how long people are staying on those pages, and what they're doing while they're there.
Website owners use web analytics tools to keep track of this information. Think of it like a special computer program that takes in all the information about people who visit a website and organizes it into helpful reports for the owner to look at.
Using web analytics, website owners can make their websites better by understanding what people like and don't like. They can fix problems, make things easier to use, and create more content that people enjoy.