Consumer analytics

Consumer analytics is like playing with blocks, but instead of blocks, we use data.

Companies collect information like what toys you like, what food you eat, and where you live to better understand who their customers are and what they want.

Just like stacking blocks in a certain way makes a cool tower, companies can use this data to see patterns and make decisions that will help them sell more toys or make better food that people want to buy.

For example, if a company notices that a lot of people who buy one type of toy also buy a different type of toy, they might start to sell those two toys together.

This helps companies understand their customers better so they can make smart decisions to make the customers happy and keep them coming back for more fun toys or yummy food.