ELI5: Explain Like I'm 5

Conversion rate optimization

Conversion rate optimization is like making your lemonade stand better so more people will buy your lemonade.

When you set up your lemonade stand, you want to make a lot of money selling lemonade to people. But what if nobody buys your lemonade? That's where conversion rate optimization comes in.

You have to figure out what will make people want to buy your lemonade. Maybe you need to change the price, or make the sign bigger and brighter so people can see it from far away. Or perhaps you need to add some cool toppings like strawberries or blueberries to make it more attractive.

Conversion rate optimization is about making small changes to your lemonade stand that will make people more likely to buy your lemonade. It's like doing an experiment to see what works best. You might try changing one thing at a time, like the price or the toppings, and see if more people buy your lemonade.

Overall, conversion rate optimization is a way to make your business more successful by making small changes to improve how many people actually buy what you are offering.