ELI5: Explain Like I'm 5

Design research

Design research is when people learn about people and their needs so a designer can make better products. To do design research, designers talk to people about the product, observe people using it, or look at how people interact with it to understand what works or doesn't work. Designers also ask people questions to figure out what they think or need. The research helps to make sure that the product works for many different kinds of users.