ELI5: Explain Like I'm 5

Interactive advertising

Interactive advertising is like playing a fun game with a picture or video that you see on the internet. It's when people make ads that you can touch and play with, instead of just looking at them. It's like when you play with a toy and it does different things when you press different buttons.

So, when you see an interactive ad online, you can click on it, move things around, or even make something happen on the screen. Some ads may ask you questions or show you a video that you can interact with. This makes advertising more fun and interesting because you get to be a part of the experience. And if you play the game and complete a challenge, you might get a prize or a discount on something you want to buy.

Overall, interactive advertising is a way for companies to make their ads more exciting and engaging for you, the viewer. It gives you the chance to interact with the ad, have fun, and maybe even get rewarded for it!