ELI5: Explain Like I'm 5

In-game advertising

Imagine you are playing your favorite video game, and suddenly you see a billboard, logo, or product inside the game. This is called in-game advertising. It is like watching an ad in the middle of a TV show, but instead of watching it, you experience it while playing the game.

Companies pay money to the game developers to put their ads in the game. The ads can appear in different forms, such as billboards, posters, or branded items used by characters. This way, the company can reach a large audience who are playing the game.

In-game advertising can be both good and bad. Good because it can help game developers to make money and keep creating new games. Bad because some players might find it annoying or distracting having ads popping up while playing a game.

However, most in-game ads are designed to blend in with the game environment, so they do not disrupt the game's flow. If the ads are well-made, they can create a more immersive experience for the player, making it feel more like a real-world game environment.

Overall, in-game advertising is all about promoting products, but in a fun and interactive way that reaches a large audience.
Related topics others have asked about: