A logo is a picture or shape representing a business, organization, or product. It often has writing or a picture that helps people recognize that business, organization, or product. Logos help people remember who a company is, what kind of products or services they offer, and what sets them apart from other businesses. Logos are small and usually have bright, memorable colors and simple shapes that are easy to recognize. For example, the McDonald's logo has a large, red "M," the Nike logo has a swoosh, and the Apple logo has an apple with a bite taken out of it. Logos are an important part of a company's identity, and they help give customers a sense of what kind of company they are dealing with.