ELI5: Explain Like I'm 5

Porter 5 forces analysis

Porter's Five Forces analysis is a way to understand how a company can compete in a certain industry. It involves five different forces (or factors) that can either make it easier or harder for a company to be successful.

Imagine you have a toy store and you want to know how you can do better than the other toy stores in your area. Porter's Five Forces can help you figure that out.

Here are the five forces:

1. Rivalry among existing competitors - This means how many other toy stores are in your area and how they compete with you. If there are a lot of other toy stores and they all sell the same toys, it will be harder for you to stand out and make money.

2. Bargaining power of buyers - This means how much power the people buying toys (the customers) have over you. If there are a lot of toy stores, the customers might be able to negotiate lower prices or demand better quality toys because they have more options.

3. Bargaining power of suppliers - This means how much power the people and companies who supply you with toys have over you. If there are only a few toy suppliers in your area, they might be able to charge you more for toys because they know you need them.

4. Threat of new entrants - This means how easy it would be for someone else to start a new toy store in your area. If it's easy, you might have more competition and it will be harder to make money.

5. Threat of substitute products - This means if there are other types of stores or products that people could buy instead of toys. If there are a lot of other options, your toy store might not be as popular or successful.

So, by analyzing these five forces, you can see what you need to do to make your toy store successful. You might need to find a way to stand out from other toy stores, like having a better selection of toys or offering more services. You might need to negotiate with your suppliers to get better prices. You might need to find ways to make your toy store the only option for toys in your area. By thinking about these forces, you can come up with a strategy to make your toy store successful.