Conversion optimization

Okay kiddo, let me explain conversion optimization in a way you'll understand! Have you ever played a game where you have to get a certain number of points to win? And you keep trying different strategies to get those points? That's kind of like conversion optimization!

Conversion optimization is when people try different ways to get more people to do something specific on a website or app. Sometimes, it's getting more people to buy something, or sign up for something, or watch a video.

Just like in the game, they try different strategies and see which one works best. They might change the colors or wording on a button, or move things around on the page to see if it gets more people to do what they want.

The goal of conversion optimization is to get more people to do what they want on the website or app. Just like in the game, they want to get more points!