ELI5: Explain Like I'm 5

Customer experience

Customer experience is how customers feel when they interact with a business. It's how they feel when they talk to customer service, shop online, read emails, and so on. It's important for businesses to create a good customer experience because customers who have a good experience are more likely to return to the business and buy again! A business can create a good customer experience by having friendly customer service, creating a website or app that is easy to use, and sending helpful emails.