A landing page is a special page on the internet that you go to when you click on a link. It looks like a regular web page, but it's a bit different because it has been designed to give you specific information or to help you do something. For example, if you click a link to learn more about a product, you might be taken to a landing page that will show you all the information you need to know about that product. Or if you click a link to buy something, you might be taken to a landing page that will help you buy it. Landing pages are important for businesses because they help them to show the right content so that visitors can find what they're looking for, and it helps them to persuade visitors to take the action that they want them to take.