Psychographic

Psychographics are a way of describing someone based on their activities, interests, and opinions. It helps marketers understand people's values, lifestyles, spending habits, and other traits, so they can create products and advertising that appeal to specific groups of people. For example, a marketing team might create an ad for a gym targeting people who value fitness and an active lifestyle. Psychographics can also help companies decide which new products to create and how to market them. In general, psychographics helps companies understand their customers better so they can create more relevant experiences for them.