Family branding

Family branding is when a company or a brand has lots of different products but they all share the same name or logo. Think of it like a big family where everyone has the same last name.

Just like how all the people in a family share the same name, all the products in a family brand share the same name or logo. For example, a company that makes snacks might have different types of snacks like chips, pretzels, and crackers, but they all have the same logo on the package that tells you they're from the same company.

This is a way for the company to create a strong identity or reputation. If you like one of their products, there's a good chance you might like their other products too because they have the same branding.

It's like when you meet someone who has the same last name as you, you might feel a sense of connection and trust because you know you're part of the same family. It's the same with family branding – you might feel more loyal to a brand because you recognize their logo from other products you've enjoyed.